Twiga Foods (episode #64) & The African SMB retailer OS
Hola wonderful/beautiful/amazing Afrobility listeners! 👋
We released Twiga Foods (#64) last week! I hope you enjoy it.
Twiga is a B2B marketplace platform that was founded in 2014. Its primary objective is to connect farmers with small and medium-sized retailers and vendors, thereby eliminating the need for intermediaries and enhancing the efficiency of the food supply chain. Here are some takeaways from the Twiga story:
Twiga context 🍌
Twiga operates at the intersection of food supply chain, food logistics delivery, and SMB retailer operating system. The company aims to address several challenges in the African agriculture and food market, which include:
Poor Infrastructure: Africa generally suffers from inadequate infrastructure, leading to difficulties and high costs in transporting agricultural products to markets.
Lack of Market Information: Farmers and traders in Africa often lack reliable and timely market information, making it challenging for them to make informed decisions regarding production and marketing.