[Transcript] #51: Jiji - How the Classifieds platform became the largest marketplace in West & East Africa
Transcript for episode recorded May 15 2022
Hello, Bankole here.
Sharing the transcript of the Jiji episode below.
Jiji continues to be the most successful company in Africa classifieds. They outlasted competitors with deeper pockets, acquiring Cars45, Tonaton and OLX. They’re also on a PR blitz of good news. According to the founder, they do $10 - 20B in transactions annually, (For context, eBay’s 2023 GMV is $73B)
They continue to expand across Africa and appear to be doing well. More power to them.
You can listen to the episode again here. Paid subscribers can view the transcript below.
Have a great weekend,
Bankole.
Olumide Ogunsanwo: Welcome to Afrobility, a conversation about African business and technology. Today we're going to talk about Jiji, the African classifieds and marketplace platform. We'll explore the Jiji story across six areas: One, classified startups and other emerging markets. Two, classified startups in Africa. Three, Jiji's early history. Four, Jiji's product monetization strategy. Five, Jiji's competitive position and potential exit options, and then we will end with our overall outlook. This episode was recorded on May 15, 2022. How goes it?
Bankole Makanju: Anyways. Okay, so how are you? How's life? I'm good, a bit exhausted. You know from partying all night. I don't live the life you think I live. Hell, I don't live the life I think I live.
Olumide Ogunsanwo: Very philosophical.
Bankole Makanju: Yeah, exactly.
Olumide Ogunsanwo: Jiji is a classified platform that connects buyers and sellers to exchange goods and services.
Bankole Makanju: Yeah, you can list or search across the entire spectrum of goods and services. Fashion, electronics... and even animals. Did you know you can buy animals on Jiji.ng?
Olumide Ogunsanwo: Animals as pets or to eat?